The clever tech guys at social listening trends company Black Swan Data needed a complete brand overhaul. They wanted to stand out from the (pretty boring) crowd and make people notice them through a new logo, visual language and online presence.

We gave them an edgey (literally) new look, based on the concept of finding the signal within the noise - in their case, using their technology to find new trends in the food and drink industry.

Motion was key to this project, with the data landscape ever changing, so the website didn't sit still for a moment, packing in slick motion and transitions throughout, as with the brand sting we created (see below) to be use both on the website and across social.