The goal of this campaign was to get word out about an innovative and transformative initiative undertaken by natural beauty products brand Faith in Nature.

As the first company in the world to give Nature a seat and vote in the boardroom, we knew we had to go with an attention-grabbing style, that inspired customers and radiated the positivity of the story, but without alienating business leaders who might want to follow Faith in Nature's lead.

We put in a call to illustrator Gerhard Van Wyk, and the rest is beautiful history.