CAMPAIGN: BRANDED cONTENT – VIDEO Series, DIGITAL, social | ROLE: ART Direction / CAMPAIGN DESIGN | CLIENT Global Wellness Institute/BBC StoryWorks
in pursuit of wellness: series 2
A target-smashing content campaign.
Being contracted to produce a second series at BBC StoryWorks was the sign of a successful first series, but also of high expectations. I was tasked with coming up with a strong brand feel and design language that could tie together twelve short films (all being produced by different production houses) as well as the online and social presence.
I produced a toolkit covering lockup, typography, colours and gfx, as well as suggested grading and shots selection. The results are a both a pleasure to watch and also a valuable, informative resource.
With 1.7 million page views on the website after 6 months, an average playback time of 2'22 and a whopping 1'56 average homepage dwell time, this was our second most successful campaign ever. Second only to The Climate & Us.
Series 3 is in the works already.
A target-smashing content campaign.
Being contracted to produce a second series at BBC StoryWorks was the sign of a successful first series, but also of high expectations. I was tasked with coming up with a strong brand feel and design language that could tie together twelve short films (all being produced by different production houses) as well as the online and social presence.
I produced a toolkit covering lockup, typography, colours and gfx, as well as suggested grading and shots selection. The results are a both a pleasure to watch and also a valuable, informative resource.
With 1.7 million page views on the website after 6 months, an average playback time of 2'22 and a whopping 1'56 average homepage dwell time, this was our second most successful campaign ever. Second only to The Climate & Us.
Series 3 is in the works already.
A target-smashing content campaign.
Being contracted to produce a second series at BBC StoryWorks was the sign of a successful first series, but also of high expectations. I was tasked with coming up with a strong brand feel and design language that could tie together twelve short films (all being produced by different production houses) as well as the online and social presence.
I produced a toolkit covering lockup, typography, colours and gfx, as well as suggested grading and shots selection. The results are a both a pleasure to watch and also a valuable, informative resource.
With 1.7 million page views on the website after 6 months, an average playback time of 2'22 and a whopping 1'56 average homepage dwell time, this was our second most successful campaign ever. Second only to The Climate & Us.
Series 3 is in the works already.
